what do you mean by ssustainability?

sustainability refers to the ability to maintain or support a process continuously over time. In business and policy contexts, sustainability seeks to prevent the depletion of natural or physical resources, so that they will remain available for the long term.

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Traditional Folk Art - Kantha Embroidery

One of the oldest and most famous forms of Indian embroidery from West Bengal and Orissa. Rural women practice this embroidery and pass it on to generations and it is also a common dowry tradition. These women not only embroidered the Kantha work on appeals but in décor also. The best thing about Kantha is that it didn’t need any additional ornamentation to make it look amazing and the reason it can be used in different forms and for various purposes. History Searching history first story believed that the earliest written record is earlier than 500 years ago. The poet krishnadas kaviraj wrote in his book Sri Sri Chaitanya Charitamrita how Chaitanya’s mother sent a homemade Kantha to her son in Puri. Kantha had quiet beginnings in the rural setting of Bengal and almost vanished in the early 19th century. Another story is believed that Lord Buddha and his discipline use old rugs with different kinds of patchwork to cover themselves and th...

The Traditional Craft of Punjab - Phulkari Embroidery

In the 15th century, phulkari embroidery was first begun by the women folk of Punjab. A tradition of Punjab with bright and vibrant colors the phulkari is consist of two words phul means Flowers and kari mean Work. word phulkari means floral work but it is not only restricted to floral designs it also includes various motifs and geometrical patterns and shapes. The embroidery has its charm and is popular not only in India but worldwide. Origin There are various theories about the origin of phulkari. One among them is embroidery was prevailed in most of India, But survived in Punjab. You can see a glimpse of it in Kashida of Bihar, And some parts of Rajasthan and Gujarat. Another view is that the embroidery came from Iran, in there it is known as Gulkari. However, pal (1960) notes that both the style phulkari and Gulkari are distant. Ancient texts, folk legends, and literature of Punjab have references of phulkari. In Harshcha...

Unusual Art of Himachal Pradesh- Chamba Embroidery

The chamba rumal is an embroidered handicraft that was once promoted in the rule of chamba kingdom. It was a common item of gifts during marriages. The chamba has been registered for protection under TRIPS agreement. It was also listed as “chamba Rumal” under the GI act 1999 of government of India. History and origin The word Chamba rumal gets it name from chamba hill station in Himachal Pradesh. The chamba rural is originated and flourish during 18th and early 20th century, due to theme being similar to miniature painting, it also known as painting in embroidery. Chamba rumal embroidery were gifted in the wedding ceremonies and rituals during 17th century. Gradually local craft people, especially woman, began to spread and practice the art. Stitch techniques Inspiration for the chamba rumals is derived from the combination of miniature art with embroidery. They are commonly in square or rectangle fabric size. The...

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